Your customers see Google's AI answer before they see your link.
An AEO audit shows whether your business appears in Google's AI Overview and in ChatGPT, what they say about you, and what to fix first.
You used to show up in the links. Now Google answers first.
For many searches, Google now puts an AI Overview above the results, and people read the answer instead of clicking. In Pew Research Center's tracking of 900 US adults, people clicked a result link on 8% of searches that showed an AI summary, compared with 15% of searches that didn't.
If your business isn't in that answer, or the answer gets you wrong, the clicks go somewhere else. ChatGPT, Perplexity and Gemini work the same way: they name a few businesses and move on.
Source: Pew Research Center, July 2025
- Businesses that used to do well on Google and now see an AI answer sitting above them.
- Consultants and expertise businesses whose name should come up when clients ask AI for help.
- Anyone who has asked ChatGPT about their own business and didn't like the answer.
Who it isn't for: anyone looking for a guaranteed spot in an AI answer. No one can promise that, and an audit won't pretend to.
- 01Whether you show up. Real questions your customers ask, run in Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot, on more than one day, because AI answers change from run to run.
- 02What AI says about you. Your name, services, location, contact details and reputation, and anything it gets wrong.
- 03Who gets named instead. The competitors AI recommends in your place, and the sources it cites for them.
- 04Whether AI crawlers can read your site. Many sites built on vibe-coding platforms and site builders look fine in a browser but send crawlers an almost empty page. Struxa runs the same check on its own site.
- 05Where you're missing. The directories, curated lists, review sites and profiles AI engines rely on in your industry, and whether you're on them.
- A documented baseline. Every question, every engine, what was said, saved with the date. This is the "before" that later results are measured against.
- A plain-language report. What's wrong, why it matters, and where the problem comes from.
- A prioritized fix list. What to fix first, who can fix it, and roughly how much work each item is.
- A walkthrough call to go through the findings together.
What the audit doesn't include: making the fixes. You can make them yourself, hand the list to your web person, or have Struxa do them as a separate project, scoped and priced after the walkthrough. That project includes re-checking the same questions so you can see what changed.
- 01Send a short note using the form below. Keena reads every request and replies within 2 business days.
- 02A short call to confirm what will be audited, the price and the timing.
- 03The audit, which takes about two weeks.
- 04Results walkthrough and the prioritized plan.
- 05If you want help with the fixes, Struxa can do the Foundation Repair and AEO Strategy work as a separate, separately priced project. There is no obligation.
Audits start at $999.
That covers the audit itself: the baseline, the report, the prioritized fix list and the walkthrough call. Making the fixes is not included; if you want Struxa's help with them, that work is scoped and priced separately after the walkthrough. The final audit scope and price are confirmed on a short call before any work begins.
A business that didn't exist is now recommended by ChatGPT. Carolina Gold Exchange opened in Myrtle Beach with no website. Seven months later, ChatGPT cited it in 9 of 11 customer questions, 3 of them in first position.
Read the case study →From a site Google couldn't find to the first result in its AI answer. Google could reach only 11 of a New Jersey addiction recovery center's 146 pages. Sixty days of structural fixes grew clicks from 20 to 93, and the center became the first result in Google's AI-generated answer for its most important local question.
Read the case study →Every result here comes from repeated tests on a fixed set of questions, not a one-off screenshot.
Every audit is led by Keena Williams, Struxa's founder, from the first question to the walkthrough call. About Struxa
Google says there is no special trick: a page needs to be indexed, eligible to appear in search, and readable as text. Beyond that, AI Overviews favor businesses whose information is consistent across the sources Google trusts for your industry. The audit shows which of those pieces is missing for you.
No. AI Overviews draw on the same search index, and Google says the same foundations apply. What has changed is that ranking alone no longer guarantees the click, because the answer now sits above the links.
There is no form for correcting ChatGPT directly. AI answers repeat what they find across your website, your Google Business Profile, directories and other sources. The audit traces where the wrong detail comes from, so you can fix it at the source.
Not in the same way. ChatGPT search finds sites through OpenAI's search crawler, so the practical steps are making sure your site doesn't block it, that your pages are readable as text, and that you're listed where your industry's information lives. The audit checks all three.
That's why one screenshot proves nothing. The audit runs a fixed set of customer questions across several AI engines, on more than one day, and records each answer. The same questions are run again after changes, so you can compare like with like.
Sometimes. Some vibe-coding platforms and site builders send search and AI crawlers an almost empty page, even though the site looks fine to visitors. The audit tests what crawlers actually receive.
No. No one can guarantee a place in an AI answer, and anyone who promises one is overselling. What the audit guarantees is a clear, documented picture of where you stand and what to fix first.
No. The audit tells you exactly what's wrong and what to fix first. You can make the fixes yourself, give the list to your web person, or have Struxa do them as a separate project with its own price.
About two weeks from the scope call to the walkthrough.
Tell me what's going on.
No long questionnaire. A few lines is enough, and you'll hear back from Keena directly within 2 business days.