Your podcast is good. The problem is people can't find it.
Struxa helps independent podcasts show up where new listeners look: search, YouTube, podcast directories, and the AI assistants that now recommend shows by name.
Sound familiar?
- You search your show's name on Spotify or Apple, and it doesn't come up.
- Downloads are stuck at friends and family.
- Show notes take hours, and you're not sure anyone finds you through them.
None of that means the show isn't good. It usually means the places new listeners look don't have a clear picture of your show.
There's a new place listeners ask.
Listeners can now ask ChatGPT or Google for a recommendation directly: "What's a good podcast about money for Black women?" or "podcasts like this one." The answer names a handful of shows.
Those answers often draw on podcast directories and curated "best podcasts" lists, plus whatever the engine can read about each show. Shows that aren't on those lists, or whose pages say little, are rarely named. Very few podcast services work on this yet.
- 01Can people find your show by name? On Apple Podcasts, Spotify, YouTube and Google.
- 02What AI says when asked for shows in your topic. Whether you're named, how you're described, and which shows come up instead.
- 03The lists and directories AI relies on for your topic, such as Podchaser, Listen Notes, Goodpods and Feedspot, and whether your show is on them.
- 04Your show's own pages. Website, episode pages, show notes, transcripts and host details, and whether search and AI crawlers can read them.
- 05Host and guest connections. Whether your name, your show and your guests are linked consistently across the sources that verify them, such as IMDb credits.
- A baseline of where your show stands today, so later changes can be measured.
- A prioritized fix list: directory listings to claim, pages to improve, and what to change in titles and descriptions.
- A show-notes and episode-page template built for search and AI, for your team to use on every new episode.
- A plan by season: show-level fixes before your next season launches, and episode-level checks as new episodes drop.
Struxa's founder is Executive Producer, Writer and Creative Director of How I Got Here with Dreena Whitfield, now in its fourth season, and Executive Producer and Creative Partner of Meet Me at the Highland.
Both shows are going through this process now. Their baselines are the starting point, and the results will be published when there's something real to show.
- 01Send a short note about your show. Keena replies within 2 business days.
- 02A short call to confirm scope, price and timing.
- 03The audit and fix list, timed around your season.
- 04Optional ongoing help with directories, pages and episode checks, priced separately from the audit.
Priced by scope.
Every show is different: one season or a full back catalog, one host or many guests. Tell us about your show, and you'll get a clear quote after a short call, before any work begins.
Search inside Spotify and Apple Podcasts leans heavily on your show's title, author name and description, as they appear in your podcast feed. New shows can also take time to appear. If searching your exact show name still doesn't find you, those fields are the first thing the audit checks.
The hours usually go into the wrong places. A few things matter far more than the rest: a clear show title and description, episode titles people would actually search, and pages search engines can read. The audit tells you which ones your show is missing, so the time goes where it counts.
What the episode is about in plain words, who the guest is and why they matter, the main topics in the order they come up, and links to anything mentioned. Written that way, show notes help listeners decide and give search engines and AI something specific to read.
A host page gets you listed. Your own site gives you pages you control, with room for full show notes, transcripts and host details. Whether it's worth it depends on your goals, and the audit will say so plainly.
For many shows, yes. YouTube is a search engine in its own right, and Google often shows YouTube videos in its results. Whether full episodes or clips make more sense depends on your show.
They give search engines and AI assistants the full text of what was said, which a short description can't. They help most when they're on a page crawlers can read, not only inside an app.
They often draw on podcast directories and curated lists, plus what they can read about each show. Being on the right lists for your topic, with consistent information everywhere, makes it more likely your show is named. No one can guarantee it.
Tell me about your show.
No long questionnaire. A few lines is enough, and you'll hear back from Keena directly within 2 business days.